A collaborative study including Dr. Renee Hotchkiss, associate professor of health policy and management at Georgia Southern University Jiann-Ping College of Public Health, describes the effectiveness of a mass media campaign in increasing the rate of college student influenza vaccine obtainment. Students at a large southern university completed a survey between September 2011 and January 2012 assessing what flu clinic media sources were visualized and if they encouraged them to obtain vaccination.