The World Health Organization has designated the USF College of Public Health as a WHO Collaborating Center for Social Marketing and Social Change to address non-communicable diseases.
With the designation of WHO CC on Social Marketing, USF College of Public Health joins a select group of centers around the world. Appointed by the WHO director-general, collaborating centers support global programs in health and advance research by assisting, coordinating, and promoting activities of leading organizations.
The affiliation is rooted in the college’s years of work with the Pan American Health Organization, a part of WHO, said Distinguished Health Professor Dr. Carol Bryant, who will direct the center with Dr. Linda Whiteford, professor of anthropology. Ms. Mahmooda Khaliq Pasha, a COPH doctoral student, will serve as associate director.